The Client
The HIPAA E-Tool is a Software-as-a-Service (SaaS) product developed by attorneys who saw the need for clear and actionable healthcare privacy management for the thousands of providers across the country.
The Challenge
Create a new website that will encourage visitors to schedule a software demonstration or subscribe to the weekly blogs
The Solution
A highly visual, animated homepage that appeals to many healthcare sectors. The site hosts two blogs — one that informs with high-level regulatory information, and another that offers cautionary “HIPAA Horror Stories” that also entertain and increase engagement.
Features
- Two Blogs That Entertain And Inform
- visitors are engaged by learning and reading for pleasure with short, weekly posts (less than three-minute reads
- Animated Banner Slider
- the homepage images represent a large cross section of HIPAA-regulated industry sectors in a very small, top-level spot on the site
- Simple Calls-To-Action
- demonstration requests and blog subscription forms appear conveniently, yet unobtrusively, on every page.
