Getting New Customers
No matter how “high-authority” your message is, your efforts are wasted if you can’t be found. The principles of good writing haven’t changed since before the web. But there is an added element: “keywords.” The proper research, selection, and placement of keywords into your web writing will help your site “rank” with search engines such as Google, Bing, Yahoo and Ask.
Keywords are simply the words your potential website visitor uses to help find you. When potential visitor searches, she’s simply entering keywords into a search bar. The more relevant your keywords, the more likely that your website will be the one to pop up when the she hits “search.”
Those four top search engines represent about 95 percent of all internet search. Chances are, if you please these search engines, you’ll find your audience.
A lot has been said about algorithms and “on-page search engine optimization.” That’s important… to an extent. But, did you know that there’s a simple and much more effective way to connect with potential customers? It’s all about generating valuable content that changes regularly. In other words, your website should contain fresh, dynamic stuff to read, hear, watch and interact with.
Be genuine and be found
The trend in search engine development is to PUNISH websites that try to “game” the system. What the search engines want is meaningful, legitimate content. If Google thinks you’re trying to trick people into finding you, your site might be removed from its index… which is, basically, banishing you from the internet.
The best way to find your audience is to be relevant. And being relevant means:
Regularly produce fresh dynamic content
- Keep a blog and post often
- Participate in social media and connect beyond your website
- Comment on other blogs and websites
- Elicit (and solicit) comments on your blog and website
Design your website for all users
- Today, a visitor is more likely to access your site on a mobile device than a desktop or notebook
- Make sure that all browsers (such as Internet Explorer, Firefox, Chrome, Safari) can display your site
- Design your site so people with vision and hearing impairments can engage your content
- Create easy ways for your audience to share your message with social media and subscriptions
- Avoid display technologies, such as “Flash,” that can’t be viewed on all browsers