Maybe “basic” isn’t exactly the right word. In fact, we think our basic website package is pretty deluxe. It’s the perfect website for a sole proprietor, a one- or two-person business or a blogger.
Don’t think of the Basic Website Package as a “starter” site. No way. It’s the beginning of something great. It’s the “walk before you run.” It’s your “solid foundation.” It may be all you need.
And, if you think the Basic Website Package is light on search, think again. This website contains all the Search Engine Optimization tools you need to get ranked by Google, Yahoo, Bing and all the other search engines.
So, what’s in the Basic Website Package?
Five pages of responsive design goodness. It’s all you really need to get your business found by customers. What are those five pages?
- Home Page
- About Page
- Products/Services Page
- Contact Page
This is the “front” of your website. It’s the first page. It’s also known as the “index” or “default” page. The home page shows visitors that they’ve arrived at the right place. It’s also the page on which most of visitors will judge you. If your home page is beautiful, inspiring, helpful, authoritative, and trustworthy, visitors will have confidence in your value.
Most importantly, however, the home page establishes your primary call-to-action. Do you want your visitor to subscribe to your blog? Buy your product? Send you a message? Make a purchase? How about call you by phone? Whatever you want a visitor to do will likely happen on the home page.
The second most highly trafficked page on most websites is also the most misunderstood. Business owners ramble on and on about why they got into their field or what it was like growing up with their strange families. No. That’s all wrong. Save that for your memoir.
The about page is, essentially, a mirror held up to the visitor. If the visitor looks into that mirror and sees herself, she’ll probably do business with you. A good about page is an acknowledgment that we all like to do business with people who understand us. Your about page tells the visitor that, yes, they have found the perfect fit and you understand their problem.
It’s your showroom. It’s your inventory. It’s your deliverables. If your home page and about page are compelling enough to get visitors to trust you, they’ll typically visit your products/services page. Make sure you arm them with beautifully presented, relevant and truthful descriptions of your products and services.
The products/services page is not necessarily a “click-to-buy” page. Often it’s a detailed description of what you’re offering. What are the top-ten questions a potential customer asks when shopping for your service? Make sure you anticipate those questions on your products/services page.
If there are images to display, DecemberPress can include them on any or all of your pages, complete with captions and tags to help visually impaired visitors and search engines “understand” what the photos or illustrations mean.
Establishing authority is essential to being found online. Blogging is the single most effective way to prove your value and knowledge. The blog is an online journal that establishes you as an authority in your field.
Regular blogging also shows a commitment to your subject, willingness to share, and a depth-of-knowledge that generates trust for visitors.
Search engines, such as Google, Bing and Yahoo, love blogs because they create new content for visitors to consume. When you publish a new blog post, search engines give your website more weight when serving up results. It’s called “dynamic content” because it changes your website whenever you post a new article. A blog is one of the most important tools you have to demonstrate relevance.
A DecemberPress blog is beautifully designed and search-engine-friendly. Visitors can subscribe to your blog and have your new posts delivered directly to their email inbox. And, once you’ve been blogging for a while, you’ll start getting lots of comments, which signals search engines that your website is relevant and part of a meaningful and positive social conversation. Relevance is the key to ranking.
While it’s not a rule set in stone, publishing an email address on a website is rarely a good idea. That’s because unsavory marketers scrape the internet, searching for email addresses to add to their spam lists. Spam is unwanted and, sometimes, malicious email.
A contact page makes it easy for visitors to send you a message through your website without sharing your email address. It also guarantees that you get the visitor information you need to be truly helpful. The key to a good contact page is having a contact form that collects the visitor’s name, email address and message. The contact page also displays your phone number, address and any other location details visitors might find useful. The form should also let the visitor know that a message was successfully submitted.