Having difficulty generating blog post ideas? This a guaranteed strategy.
A key predictor of website success by any measure (sales, clicks, subscriptions, lead generations…) is consistent content creation. And the most effective way to create content is through blogging.
By “content creation,” I don’t mean reposting to Facebook a link to an article you read. I mean writing an original article, publishing an eBook, posting your own video or infographic. While it’s important to interact with social media and it’s essential to read and comment on other people’s posts (very important), you must create your own content. We, as website owners, are responsible for two major tasks: content creation and content curatorship.
Content curatorship is our ability to identify, interact with, and share content we did not create. It’s what occupies most of our time when we’re on the web. It’s liking, plus-ing, re-tweeting, pinning, commenting, and recommending.
Content Creation is the difficult part. I’m doing it right now and, I can tell you for sure, it’s a lot more challenging and humbling than reading someone else’s article or watching a video. But I do it because I have something original to say.
But what if you don’t have anything to say?
You do. You just haven’t identified it yet.
I recently attended a great talk by Jennifer Bourn, creative director at Bourn Creative (link at the end). Bourn was describing her workflow and mentioned how easy it is to generate blog topics. Easy? If clients have one complaint,it’s about the difficulty of coming up with blog post ideas. So any strategy that helps generate topics is worth examining.
Bourn suggests a brilliant process that is 100 percent successful in generating MANY blog post ideas. Good ones. She called it here “50-Headline Challenge” (or something like that).
- Pick a general theme
- Write 50 potential headlines for theme-related blog posts
- Don’t stop until you reach 50 headlines
When you are finished, you’ll have a bunch of good ideas for blog posts. Select the good ones and write them on your calendar. You can also pre-write them and save them as drafts to publish later.
Here’s the list I generated today using the word “blog” as a general theme :
- Blog basics
- WordPress blogging strategies
- Blogging themes
- CSS basics
- PHP basics
- HTML basics
- How to blog
- How not to blog
- How to blog without an internet connection
- How to blog without words
- How to generate blog ideas
- Blogging superstars
- Blogging tactics
- The best time to blog
- Is anyone reading my blog?
- How to generate blog comments
- How to write effective comments
- How to select a blog topic
- How to feel productive
- How not to feel unproductive
- Top ten blogs
- Five steps to blogging success
- Biggest blogging mistakes
- The best blog post I ever wrote
- The worst blog post I ever wrote
- How to provoke comments
- How to become a famous blogger
- How to blog on an smartphone
- Get five new blog subscribers today
- How to attribute blog content
- How to update a blog post
- How to recycle content
- Promote your blog posts with social media
- Use social media to find blog ideas
- How to make money with your blog
- How to add a donation button to your blog
- How to sell blog posts
- How to buy blog posts
- 30-day blogging challenge
- Why blog every day?
- Can you blog too much?
- How to identify a blog niche
- Blogs + eCommerce
- Keyword stuffing
- Blogging and Google+
- Blogging inspiration
- Blogging motivation
- Blogging organizations
- WordPress vs. Blogger
- The anatomy of a good blog post