Social media platforms are great for driving traffic to your website. But which ones are best for your small business? There are hundreds of options out there. DecemberPress can help you select the best platforms to promote your product or service.
The largest and most successful social media platform in the world, it is said that 60 percent of Americans have a Facebook account.
With numbers such as those, it’s impossible to ignore the impact Facebook has made in reach. It’s also impossible to imagine a social media strategy that does not include Facebook. DecemberPress can create a Facebook business page to complement your new website. New blog posts and web content can easily be pushed to your growing Facebook network.
Believe it or not, the Facebook search bar rivals Google Search in visits. Don’t ignore the value of a searchable, findable Facebook business page.
A little late entering the social media party, Google Plus is the only platform that gets true SEO credit on the world’s largest search engine – Google. It’s a complicated, ever-changing series of business pages, personal pages, and local business pages. Google+ is a minefield of confusing and technical and page-management tools.
Let DecemberPress navigate the Google+ platform for you and give you all the benefits of a social media platform that also helps your search engine rankings.
Dynamic, ever-changing, ever-updating visual content defines the app-based web today, and nothing represents “visual” better than Instagram. It’s easy to create content with Instagram and quickly share your values and style with millions of visitors.
Acquired by Facebook, the Instagram platform is only going to become more important as camera-enabled smartphone prices drop and the ability to snap and share becomes a reflex action.
If you have a visual story to tell, DecemberPress can integrate Instagram into your social media strategy.
We like LinkedIn because it delivers the very best quality professional content of any social media platform. Reading LinkedIn posts is like having a free subscription to The Wall Street Journal, New York Times, Business Insider and The Financial Times delivered to your smartphone all day long. The real strength of this business-centered social media platform, however, is the power of your LinkedIn interconnected network. Want to connect with a potential customer or vendor and not sure with whom to speak? Search LinkedIn and you’ll probably find someone you know who has such a connection.
Another benefit of LinkedIn is the ability to show and share your authority. Your industry blog will get lots of views on LinkedIn because people in business use LinkedIn throughout the day for many reasons – recruiting, asking questions, sharing opinions and just keeping in touch with other professionals in their fields.
Don’t miss the opportunity to recruit customers, employees and the right vendors. Let DecemberPress create and integrate a beautiful LinkedIn profile for your small business.
We love to shop. We love to collect and curate our little worlds. Pinterest is the visual social media platform for identifying products, services, ideas and inspirations. Using Pinboards, users can connect with other Pinterest members to share their passions for all things. No matter how wide or narrow your interests, you’ll find a passionate audience and a like-minded community in Pinterest.
DecemberPress can create a series of Pinboards that will demonstrate your esthetic and quality values to the world. Think of Pinterest as a social “proof of taste.”
Twitter is the source of news for the people who report the news. Want to find out what’s happening right now? Search Twitter. There’s probably someone tweeting about anything you’re interested in knowing. Twitter turns everyone into an on-the-scene reporter.
For your small business, Twitter is so much more than news. Imagine the power of intervening in a customer service challenge. An active Twitter feed for your business gives you a direct and genuine link to your customers. It’s a great way to blast out quick deals, clarify a position, and generate valuable “micro-content” when there’s no time for a full-on blog post.
DecemberPress can show you how to generate buzz on Twitter and use this tool as a way to learn what the world is saying about your business.
Most people don’t consider YouTube a social media platform, but it’s definitely earned that status. Upload video, share comments, go viral. YouTube is, perhaps, your most valuable tool for sharing technical information with customers. In fact, YouTube isn’t just for cat videos anymore. It’s the “go-to” platform for learning how to do just about anything. That means YouTube is the perfect tool for showing the world your expertise.
If you have a product or service with a customer learning curve, use YouTube to meet the challenge. DecemberPress can create simple, short, high-definition videos that explain all sorts of concepts to viewers. We format them and upload them. We’ll even create a YouTube page, branded for your business. Embedding YouTube videos into your website creates another point-of-entry for your visitors to engage with your content.